Author: Allegra Chapman

Allegra Chapman is a freelance business consultant, helping organisations to create powerful marketing and communications strategies based on authentic values and enabling entrepreneurs to connect with the purpose behind what they do. You can find Allegra on Twitter: @Allegra_Chapman
Allegra Speaking at Brighton Digital Women

There is no such thing as digital marketing

Have we gone beyond the stage where marketing could – or should – be separated into digital and non-digital, online and offline? Is there no such thing as digital marketing?